Search and Shopping Ads play a vital role in driving targeted traffic and maximizing your online visibility. By leveraging these advertising platforms, you can gather valuable data on user behavior, preferences, and trends. In our region, they offer immense potential to reach a wide range of users actively searching for products and services
Free Consultancy Session
Unica’s experts will assess your current marketing strategies, identify areas of improvement, and provide actionable insights to help you achieve your goals.
Foxbit
- The Challenge
Foxbit has always been one of the leading players in the cryptocurrencies space in LATAM. We started working with a very clear challenge in sight: much larger emerging international competitors and a local competitor in a hyper growing market.
- The Solution
Focus on the launching of new tokens (alt-coins) and the positioning of existing main ones (Bitcoin and Ethereum). We managed to even have a featured snippet and list our GMB for an incredibly competitive term such as “Ethereum”.
Real-Time Reporting for Search and Shopping Ads
Our agency believes in transparency and keeping our clients informed about the progress of their Search and Shopping Ads campaigns. With our real-time reporting, you’ll have access to key metrics such as ad rankings, click-through rates, website traffic, and conversions. These reports enable you to measure the effectiveness of our campaigns and make data-driven decisions to optimize your advertising performance
Free SEM Audit and Consultancy
Unlock the full potential of your Search and Shopping Ads campaigns with our complimentary SEM audit and consultancy session.
Our experts will conduct a comprehensive analysis of your existing campaigns, identify strengths, weaknesses, and opportunities for improvement, and provide actionable recommendations tailored to your specific goals. Partner with us to enhance your advertising performance and drive better results
FAQs
What are Shopping Ads, and how do they work?
Shopping Ads are a powerful advertising format that allows retailers to showcase their products on Google’s search results page. Unica, as a leading digital marketing agency, can help you set up and optimize your Shopping Ads campaign. Our team will ensure that your product feed is properly configured, optimize your bidding strategies, and continuously monitor and refine your campaign for maximum effectiveness.
How can I set up a Google Shopping campaign?
Setting up a Google Shopping campaign can be complex, but with Unica’s expertise, we make it a seamless process. Our team will guide you through the creation of a Google Merchant Center account, assist with product feed optimization, and link your account to Google Ads. We will customize your campaign settings, set your budget and bidding strategy, and implement best practices to drive the best possible results for your business.
What are the benefits of running Shopping Ads?
Running Shopping Ads through Unica offers numerous benefits. Our experts will optimize your product data feed, ensuring accurate and up-to-date information to enhance your ad performance. We will continually monitor and refine your campaign to maximize conversions and lower your cost-per-click. With our strategic approach, you’ll experience increased brand visibility, higher click-through rates, and improved return on ad spend.
How do I optimize my product feed for Google Shopping?
Optimizing your product feed for Google Shopping requires careful attention to detail. Unica specializes in product feed optimization and can assist you in creating compelling product titles and descriptions that incorporate relevant keywords. We’ll ensure that your images are visually appealing and meet Google’s requirements. Our team will regularly review and update your product feed to align with Google’s guidelines and boost your visibility in search results.
What are the best practices for creating effective Shopping Ads?
Creating effective Shopping Ads involves a combination of data-driven strategies and creative optimization. Unica’s team will employ best practices such as segmenting your products with custom labels for better targeting, optimizing bidding strategies to maximize your ROI, and continuously testing and refining your ad copy and imagery. With our expertise, you’ll achieve better click-through rates, increased conversions, and a competitive edge in the market.
How can I improve the performance of my Shopping Ads?
Unica specializes in improving the performance of Shopping Ads campaigns. We’ll analyze your campaign metrics, identify underperforming products, and implement strategic optimizations to enhance their visibility and click-through rates. Our team will refine your bidding strategies, adjust product attributes, and conduct A/B testing to continuously improve performance. With our data-driven approach, you’ll see increased conversions and improved return on ad spend.
What is the difference between Shopping Ads and Search Ads?
The difference between Shopping Ads and Search Ads lies in their format and targeting methods. While Search Ads are text-based and triggered by specific search queries, Shopping Ads showcase product images, prices, and descriptions. Unica can help you determine which ad format suits your business goals best and create comprehensive campaigns that incorporate both formats for a holistic digital marketing approach.
How does bidding work for Shopping Ads?
Bidding for Shopping Ads requires expertise to ensure optimal results. Unica’s team will conduct extensive research and competitor analysis to set competitive bids based on your budget and goals. We will continuously monitor and adjust your bids based on performance data, ensuring that you achieve the best possible ad placements and maximize your return on ad spend.
Unica is international
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