
Social media has become a powerful tool for businesses, providing access to a vast user base and valuable data. With billions of users worldwide, social media platforms offer unparalleled reach and engagement opportunities. Partnering with us for your social media advertising ensures that you can tap into this potential and target users in our regions effectively.
Free Consultancy Session
Unica’s experts will assess your current marketing strategies, identify areas of improvement, and provide actionable insights to help you achieve your goals.
Organic Social vs. Paid Social
While organic social media posts are valuable for engaging with your existing audience, their reach is limited. Research shows that organic posts on social media platforms reach only about 2% of your followers. On the other hand, paid social ads have the potential to reach a much wider audience. Promoted content, or social ads, can achieve over 80% of all impressions on social media platforms. By investing in paid social advertising, you can significantly increase your brand’s visibility and reach the right audience.
Social Ads on Various Platforms
Our agency specializes in running social ads on a wide range of platforms, including Facebook, Instagram, TikTok, YouTube, Pinterest, Spotify, and Twitter. Each platform offers unique targeting options and ad formats that cater to different user behaviors and preferences. With our expertise, we’ll identify the most suitable platforms for your business, ensuring that your social ads resonate with your target audience and drive desired results.
How We Use Data to Improve Campaigns
Data plays a crucial role in optimizing social ads campaigns. We utilize advanced data analytics tools to gain insights into audience behavior, interests, and preferences. By leveraging this data, we can create highly targeted campaigns that deliver the right message to the right audience at the right time. Our strategies include remarketing techniques, audience segmentation, and precise ad tracking to optimize campaign performance and maximize your return on investment.



Foxbit
- The Challenge
Foxbit has always been one of the leading players in the cryptocurrencies space in LATAM. We started working with a very clear challenge in sight: much larger emerging international competitors and a local competitor in a hyper growing market.
- The Solution
Focus on the launching of new tokens (alt-coins) and the positioning of existing main ones (Bitcoin and Ethereum). We managed to even have a featured snippet and list our GMB for an incredibly competitive term such as “Ethereum”.
Real-Time Reporting for Search and Social
Transparency is key to our reporting process. Our real-time reports provide comprehensive insights into the performance of your social ads campaigns. We track key metrics such as ad rankings, impressions, clicks, conversions, and return on investment. With our real-time reporting, you’ll have the necessary data to measure the effectiveness of your campaigns and make data-driven decisions to optimize your advertising performance.
Free SEM Audit and Consultancy
Unlock the full potential of your social ads campaigns with our complimentary PPC audit and consultancy session.
Our experts will conduct a thorough analysis of your existing campaigns, identify strengths, weaknesses, and opportunities for improvement, and provide actionable recommendations tailored to your specific goals. Partner with us to enhance your social media presence and drive better results.

FAQs
How do Social Ads work, and why are they important for my business?
Social Ads work by leveraging social media platforms to promote your products or services to a targeted audience. They are essential for businesses because they provide access to a vast user base and offer advanced targeting options. Unica, as a leading digital marketing agency, specializes in creating effective Social Ads campaigns that maximize your brand’s reach and drive measurable results.
Which social media platforms should I advertise on?
The choice of social media platforms depends on your target audience and business objectives. Unica’s team of experts can help you identify the most suitable platforms for your business. Whether it’s Facebook, Instagram, TikTok, YouTube, Pinterest, Spotify, Twitter, or others, we’ll craft a strategic plan to optimize your ad placements and reach your target audience effectively.
How can Unica help improve the performance of my Social Ads campaigns?
Unica has extensive experience in optimizing Social Ads campaigns for maximum performance. We conduct in-depth audience analysis, refine targeting parameters, and continuously monitor and optimize campaign settings. Our team uses A/B testing to evaluate different ad variations, implement advanced tracking and remarketing techniques, and provide strategic recommendations to enhance your campaign’s effectiveness.
What types of targeting options are available for Social Ads?
Social media platforms offer various targeting options, including demographic targeting (age, gender, location), interest-based targeting, behavioral targeting, and lookalike audiences. Unica will work closely with you to identify your target audience and utilize these targeting options effectively, ensuring that your Social Ads are served to the most relevant users and maximize your campaign’s performance.
How can Unica help me create engaging ad creative for my Social Ads?
Unica understands the importance of creating compelling and visually appealing ad creative for Social Ads. Our team of skilled designers and copywriters will collaborate with you to develop engaging ad content that resonates with your target audience. We’ll ensure that your ad creative aligns with your brand identity and campaign objectives, driving higher engagement and increased conversions.
How does Unica utilize data to optimize Social Ads campaigns?
Unica leverages data-driven strategies to optimize Social Ads campaigns. We utilize advanced analytics tools to gain insights into audience behavior, interests, and preferences. By analyzing this data, we can create highly targeted campaigns, implement remarketing techniques, and track ad performance. Our data-driven approach ensures that your Social Ads are continually refined for maximum impact and return on investment.
Can Unica help me measure the performance of my Social Ads?
Absolutely! Unica provides comprehensive reporting on key performance metrics for your Social Ads campaigns. We track and analyze metrics such as impressions, clicks, click-through rates, conversions, and return on ad spend. Our detailed reports enable you to measure the effectiveness of your campaigns and make data-driven decisions to optimize your advertising performance.
How can Unica assist with remarketing strategies for Social Ads?
Remarketing is a powerful technique that allows you to reconnect with users who have previously interacted with your brand. Unica specializes in developing effective remarketing strategies for Social Ads. By leveraging data and implementing remarketing tags, we can retarget users with tailored ads, increasing the chances of conversions and nurturing their engagement with your brand.
What sets Unica apart from other agencies for managing Social Ads campaigns?
Unica stands out for its expertise, experience, and commitment to delivering results. Our team of skilled professionals has a deep understanding of social media advertising trends and best practices. We tailor our strategies to align with your unique business goals, providing personalized solutions that drive tangible outcomes.

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